Our standard, not an upsell
Every build ships against the same baseline: Core Web Vitals in the green on throttled mobile, WCAG 2.2 AA accessibility, semantic HTML, and analytics wired up before launch. These are not add-ons. A site that fails them costs you rankings and conversions from day one, which makes everything else you spend on marketing more expensive.
What we build
Marketing sites
- Multi-page architecture with a real URL per topic, so pages can rank independently
- Content structures your team can update without a developer
- Technical SEO foundations built in from the start rather than retrofitted
Landing pages
- Single-purpose pages built for one campaign and one action
- Message match with the ad that sent the visitor, which is most of what lifts conversion
- A/B test variants and clean conversion tracking
E-commerce
- Product, category and checkout flows built to reduce abandonment
- Payment gateway integration for the Indian market
- Product schema and Merchant Center feed setup
Performance and accessibility, concretely
- Images served as WebP or AVIF, correctly sized, with intrinsic width and height so nothing shifts as the page loads
- The largest above-the-fold image preloaded and prioritised; everything below the fold lazy-loaded
- No render-blocking scripts; no loading overlay standing between the visitor and the content
- Visible keyboard focus, labelled form fields, working landmarks and heading order
- Reduced-motion support so animation never becomes a barrier
How the process runs
- Discovery. What the site must achieve, for whom, and what currently blocks that.
- Structure. Sitemap, URL plan and wireframes agreed before design.
- Design. Responsive layouts reviewed at mobile width first.
- Build. Staged environment you can review throughout.
- Pre-launch. Lighthouse, accessibility audit, cross-browser and real-device checks, form delivery tested end to end.
- Launch and handover. Redirect map where URLs change, analytics verified, documentation provided.
On form delivery. We test that enquiries actually arrive in the inbox before launch. A contact form that silently fails is the most expensive bug a site can have, because nothing appears broken while every lead is lost.
Need a site that carries its weight?
Tell us what the site has to achieve and where the current one falls short.
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