RECENT CASES

Client: The Sleepy Sloth, a handcrafted organic mattress company.

Challenge: Low brand awareness and difficulty differentiating themselves in a crowded market.

Brand Wardens’ Solution:

1. Brand Refresh: Developed a new brand identity centered around the idea of “conscious comfort.” Refined the logo, color palette, and overall aesthetic to appeal to a more eco-conscious and wellness-focused audience.

2. Content Strategy: Created a content calendar focused on sleep health, sustainability, and the benefits of organic materials. We produced engaging blog posts, social media content, and email newsletters that resonated with their target audience.

3. Influencer Marketing: Partnered with wellness influencers and sleep experts to create authentic content showcasing The Sleepy Sloth mattresses. This increased brand visibility and credibility within the target market.

4. Targeted Advertising: Launched targeted social media and search engine ad campaigns to reach potential customers based on their interests and demographics.

Results:

• Increased website traffic by 45% within three months.
• Doubled social media engagement in six months.
• 20% increase in sales over the course of the campaign.
• Significant boost in brand awareness and positive brand sentiment.

The Sleepy Sloth is now recognized as a leader in organic and sustainable mattresses, known for its commitment to quality and comfort.